What It Is
A 30-day course helping small business leaders develop a marketing strategy that increases traffic, collects more leads, and wins more business—even if you have no previous marketing experience.
Over the course of just 30 days, we'll teach you step-by-step how to define whom you are seeking and what your key messaging should be. We'll also show you how to determine appropriate marketing strategies and channels. You'll walk away with a custom plan written by you with expert instruction along the way.
You are viewing the standard uncoached version of this course. For the premium 1:1 coaching version, click here.
- 5 self-paced core modules and over 40 bite-sized lessons that walk you through a proven process ($1,000 value)
- A 6th BONUS module to create your marketing calendar and dashboard ($100 value)
- Step-by-step templates and worksheets to make it all simple and easy ($300 value)
- Lifetime, no-limit desktop and mobile access for the life of the course
What Others Are Saying
- Fabio L., Restaurant Owner
I was unsure of how to market my small business. I needed to do it cheaply, and didn’t have a lot of spare time to spend on marketing. After working with Kevin, I was able to identify my target audience, knew how to present my business, and knew exactly which marketing channels to focus on to give me the biggest bang for my money and time. It was completely empowering.
- Devin N., Medical Services Provider
After previously doing some marketing initiatives with outside firms that didn't meet our expectations, I was pleasantly surprised by this course! It forced me to set aside time to really think about marketing, and I now have several new ideas that I plan to implement for my business. Taking this course forced me to make some decisions about how to focus our future efforts to continue to grow.
- Jennifer T., Financial Services Business Owner
Kevin Namaky founded Gurulocity, a marketing education company, to help small business owners and entrepreneurs hone their strategic marketing craft and unlock their potential. As a brand marketing leader and former Head of Strategy at a global consulting firm, he created billions in new value for companies big and small. He now brings those marketing secrets to small businesses everywhere. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.
StartLesson 1: Introduction and Examples (4:59)
StartLesson 2: Who's Your Ideal Customer? (1:21)
StartLesson 3: How to Learn About Your Ideal Customer (5:40)
StartLesson 4: Overview of Defining Characteristics (0:56)
StartLesson 5: Demographics (2:57)
StartLesson 6: Psychographics (3:54)
StartLesson 7: Needs and Problems, Goals and Challenges (4:34)
PreviewLesson 8: The Places You'll Find Them (2:48)
PreviewLesson 9: Putting Together Your Target Persona (4:12)
StartLesson 10: Summary of Module 2 Learning (1:12)
StartLesson 1: Introduction (1:28)
StartLesson 2: Determining Your Competition (it may not be as obvious as you think) (3:18)
StartLesson 3: Where to Find Competitive Information (6:07)
PreviewLesson 4: What to Look For When Analyzing the Competition (4:25)
PreviewLesson 5: Easily Documenting Your Competitive Assessment (1:51)
StartLesson 6: Summary of Module 3 Learning (0:50)
Marketing: What Most People Get Dead Wrong
Why did you really start your business?
Freedom? Control? Passion? Tired of working for someone else? To help others?
It’s a true moment of inspiration when you make that leap. You have a grand vision. The things you want to do. Places to go. Goals to accomplish.
It’s an exciting feeling.
But over time the path ahead starts to look less like straight path to paradise and instead looks a bit more like a rocky hill.
Marketing presents some of the biggest obstacles, especially if you go in without any marketing experience. And it doesn’t help that there’s just so much bad advice out there. It’s not your fault. It’s noisy out there.
Here’s what most people end up getting dead wrong:
- Chasing the next big thing—Twitter, Snapchat, MySpace, Chatbots, AI, FrizzleFrazz… I made that last one up :-)
- One-size fits all “secrets” and B.S. get-rich-quick schemes (It’s unbelievable how many posers there are out there)
- Your marketing plan is a list of stuff you’re trying (and you don’t really know why you’re doing most of it)
- You don’t have a clear target audience, and getting more specific is scary (you don’t want to leave out potential buyers)
- You get so overwhelmed by the options that you end up paralyzed into doing nothing at all
- Hiring overpriced consultants that will never know your business as well as you do
Does any of the above sound familiar?
When I started my business I had an unfair advantage… Not only was (am) I a marketer, but I honed my skills and knowledge working on brands you probably know and use every day.
You never had that. It’s unfair, I know. But now’s your chance to right those wrongs and get back to the battle-tested fundamentals of great marketing strategy.
You may not realize it, but you don’t have to be a marketer. And, you certainly don’t need to pay an overpriced consultant who doesn’t know your business.
If you’re at all hesitant to take on the challenge yourself, then let me ask you: Do you want help?
If so, this program can help you. You will step-by-step write a marketing plan that increases traffic, collects more leads, and wins more business—even if you have no previous marketing experience.
What makes this different from typical courses?
You get access to a mastermind community of fellow small business owners and live weekly Q&A with me, where I answer your pressing questions and make sure you don’t get stuck.
Now’s your chance. If you feel like you can’t quite get up that rocky hill on your own, I’m holding my hand out for you… right… now.
Take my hand. In just 30 days you'll be glad you did.
Gurulocity Marketing Education
Frequently Asked Questions
What Would It Be Like?
Ask yourself, what would it be like if...
You had a clear and specific profile of exactly whom your business is going after?
You knew exactly how to communicate your products or services to win versus the competition—in videos, ads, on social, your website, your emails or presentations?
You weren’t chasing 20 different “shiny object” tactics and knew the very few, select things that will make an impact on your business this year?
You weren’t wasting time on one-size-fits all and instead had a winning marketing strategy that was custom for your business?
You had a plan finally done that could help you get 20%, 50%, or 100% more sales?
Imagine. What would you do differently? How would it change your business? How would it change the way you work each and every day?
Even if all this program did was land you 1-2 new clients or customers, would it be worth it?
If you’re wondering how real this opportunity is, don’t just take our word for it. Take it from Kory, a former student of the program.
During this course, I made several realizations about who my actual target customer is and that I had been focusing my efforts in the wrong places. It completely changed my marketing strategy for the better, and I'm now putting together a very specific campaign to target my ideal customers. I would tell anyone who's considering this course to go ahead and do it! It's well worth it!
- Kory R., Woodworking Business Owner
You Now Have a Choice
You can let this opportunity pass you by and be back where you were yesterday. Or you can be the action-taker. Be the one who moves their business forward because you're committed to your personal and business growth.
60-Day Money-Back Guarantee
If you reach the end of the course and
complete the assignments and you still aren’t happy with your marketing strategy, we will give you a
full refund up to the 60-day mark.
We want people who are willing and ready
to take action to get results. If that describes you, you will love this