Lesson 5: Easily Documenting Your Competitive Assessment

As you examine the competition, you need to capture some basic information that you'll use for positioning later. Here's a simple yet effective template to document your competitive assessment. We've filled out an example for you.

You can watch the video lesson (including any applicable slides), download audio-only for listening on-the-go, and/or download the transcript. And be sure to complete the template worksheet for this lesson.


Full video:


Audio-only (downloadable):


Transcript (pdf):

IMPORTANT - Please download and complete the template worksheet for this lesson: