Lesson 9: Putting Together Your Target Persona

Now we'll bring everything you've learned together to create a single, cohesive profile document. This simple but powerful document is the first major puzzle piece in your winning marketing strategy and sets the stage for the remaining course modules.

You can watch the video lesson (including any applicable slides), download audio-only for listening on-the-go, and/or download the transcript. And be sure to complete the Target Persona Profile template for this lesson.


Full video:


Audio-only (downloadable):


Transcript (pdf):


IMPORTANT - Please download and complete the Target Persona Profile template for this lesson. You can select either the B2B or B2C template: