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30 DAYS TO A WINNING SMALL BUSINESS MARKETING STRATEGY
Module 1: Introduction and Foundation
Lesson 1: Welcome and Introduction (1:29)
Lesson 2: Program Goals and Expectations (3:08)
Lesson 3: Course Structure and Format (2:53)
Lesson 4: Thinking Like a Marketer (3:31)
Module 2: Defining Your Target Audience
Lesson 1: Introduction and Examples (4:59)
Lesson 2: Who's Your Ideal Customer? (1:21)
Lesson 3: How to Learn About Your Ideal Customer (5:40)
Lesson 4: Overview of Defining Characteristics (0:56)
Lesson 5: Demographics (2:57)
Lesson 6: Psychographics (3:54)
Lesson 7: Needs and Problems, Goals and Challenges (4:34)
Lesson 8: The Places You'll Find Them (2:48)
Lesson 9: Putting Together Your Target Persona (4:12)
Lesson 10: Summary of Module 2 Learning (1:12)
Module 3: Simply and Effectively Assessing the Competition
Lesson 1: Introduction (1:28)
Lesson 2: Determining Your Competition (it may not be as obvious as you think) (3:18)
Lesson 3: Where to Find Competitive Information (6:07)
Lesson 4: What to Look For When Analyzing the Competition (4:25)
Lesson 5: Easily Documenting Your Competitive Assessment (1:51)
Lesson 6: Summary of Module 3 Learning (0:50)
Module 4: Positioning Your Brand to Win
Lesson 1: Introduction - What is Brand Positioning? (4:03)
Lesson 2: Writing a Target Audience Summary (2:54)
Lesson 3: Selecting a Compelling Benefit (Proposition) (2:45)
Lesson 4: Reasons to Believe (RTBs) - Where the Rubber Meets the Road (4:42)
Lesson 5: Finalizing Your Positioning Statement (2:55)
Lesson 6: Five Criteria for Successful Positioning - Check Your Work (5:37)
Lesson 7: Summary of Module 4 Learning (1:03)
Lesson 6b: Creating a Message Map
Module 5: Building Your Tactical Plan
Lesson 1: Introduction (2:01)
Lesson 2: Three Types of Media to Leverage (3:31)
Lesson 3: Websites Overview (2:26)
Lesson 4: Search Engine Overview (3:24)
Lesson 5: Social Media Overview (7:53)
Lesson 6: Content Marketing Overview (7:53)
Lesson 7: The Marketing Funnel (5:41)
Lesson 8: Diagnosing Your Marketing Funnel (3:29)
Lesson 9: Collecting and Prioritizing New Tactical Ideas (2:30)
Lesson 10: Mapping Out Your New Marketing Funnel (3:18)
Lesson 11: Three Marketing Funnel Examples (from short to complex) (2:42)
Lesson 12: Summary of Module 5 Learning (0:59)
BONUS Module 6: Moving Forward
Lesson 1: Introduction (0:53)
Lesson 2: Creating a Marketing Calendar (3:49)
Lesson 3: Creating a Monthly Dashboard (3:13)
Lesson 4: Final Plan Assembly and Additional Resources (2:42)
Lesson 6: Five Criteria for Successful Positioning - Check Your Work
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